As a mentor at Accelerator Guelph, Jennifer was connected to Whitebox Geomatic, a geospatial data analysis platform, for website strategy consulting focused on their primary offering, Whitebox Tools.
During their business launch for GIS software, they sought Jennifer’s help to craft a compelling website layout and messaging to appeal to their engineer audience.
Maintaining an open-source web environment with unlimited control was essential for the client given their coding expertise. Through the consultation process, Jennifer focused on organization of subject matter to ensure it is clear and leads with the customer benefit. Care was also taken to speak to the highly technical audience while at the same time making it easy to find information and navigate the site.
Jennifer’s assistance also came in the form of consulting on website formatting and future content uploads to provide expert insight into creating successful online media.