Sosna + Co

Marketing Strategy, Content Creation, Social Media & Blogging

Serving as the Chief Marketing Strategist for Sosna + Co, a business development firm serving the life sciences, Jennifer provides fractional marketing director/CMO services to help the business gain visibility and manage marketing workflows.

Marketing Plan

To assist in building the brand, Jennifer created a full marketing plan for the year in order to get them in front of audiences and promote events successfully.

The plan included:


  • Objectives
  • Market analysis
  • Internal analysis of company and product line
  • Target audience profile and buyer persona
  • Competitive analysis
  • Marketing audit (branding, website, social, content, digital ads, sales collateral)
  • Brand identity (colour palette, imagery, etc.)
  • Brand messaging
  • Recommended marketing mix (web, social, ads, content, email, traditional)
  • And more

Copywriting, LinkedIn, Content Creation


As an experienced writer, she wrote several pieces for their website blog and LinkedIn page as well as creating marketing tools such as organizational templates.

She maintains LinkedIn company pages and profiles to boost visibility among the target audience of life science professionals.