FreshLeaf Blog

The latest crop of marketing strategies and tips to inspire growth

Website copywriting life sciences

Are You Making These Website Copywriting Mistakes?

A modern, eye-catching website is arguably the most important ingredient of a winning marketing strategy. It’s your storefront. Your billboard. It’s your one shot to showcase your offerings, communicate your

Storytelling in B2B marketing

How to Use Storytelling in B2B Marketing

What do engineers, scientists, and technical professionals love most? Facts. Stats. Product specs! While these are essential pieces of information about your product or service, no one wants to hear