A wellness company from Nova Scotia, Nova Sea Atlantic sells sea cucumber supplements. Nova Sea Atlantic approached Jennifer for her expertise in health sciences, nutrition, and natural health products to market their business.
The first step was to create a detailed marketing plan outlining the brand identity and targeting to a premium Millennial audience. The plan included:
Jennifer put her scientific marketing experience to use by creating regular branded social media updates, an email newsletter, blog, and website enhancements that matched the company’s new brand identity to expand reach and to attract new customers.
To add value and drive awareness through organic search, blog posts were written on sea cucumber health benefits, antioxidant function, the history of sea cucumber as a cultural Asian health food, and more.