Nova Sea Atlantic Sea Cucumber

Marketing Plan, Social Media, Health & Nutrition Copywriting

 A wellness company from Nova Scotia, Nova Sea Atlantic sells sea cucumber supplements. Nova Sea Atlantic approached Jennifer for her expertise in health sciences, nutrition, and natural health products to market their business.

Marketing Plan

The first step was to create a detailed marketing plan outlining the brand identity and targeting to a premium Millennial audience. The plan included:

 

  • Objectives
  • Market analysis
  • Internal analysis of company and product line
  • Target audience profile and buyer persona
  • Competitive analysis
  • Marketing audit (branding, website, social, content, digital ads, sales collateral)
  • Brand identity (colour palette, imagery, etc.)
  • Brand messaging
  • Product naming
  • Recommended marketing mix (web, social, ads, content, email, traditional)
  • And more
Using shared platforms between FreshLeaf and Nova Sea Atlantic, Jennifer provided clear and concise reports and updates to strategize their marketing campaigns.

Social Media Identity & Management

Jennifer put her scientific marketing experience to use by creating regular branded social media updates, an email newsletter, blog, and website enhancements that matched the company’s new brand identity to expand reach and to attract new customers.

social media growth
1 X
paid social impressions
> K
clicks to shop page per paid ad
> K

Blog Writing

To add value and drive awareness through organic search,  blog posts were written on sea cucumber health benefits, antioxidant function, the history of sea cucumber as a cultural Asian health food, and more.