Jennifer was honoured to have been included in Mezzanine Growth’s 2022 Women to Watch in business-to-business (B2B) list. Published on International Women’s Day, the list recognizes women who are achieving success in traditionally male-dominated fields including technical, manufacturing, industrial and engineering.
In another workshop for Centennial College’s Centre of Entrepreneurship, Jennifer walks attendees through the 5-step marketing process. This includes developing a marketing strategy that drives leads and sales and articulating your Brand DNA to unlock the more message that sells. The webinar was for participants only, but if you’re interested in learning more, contact us.
Calling all women entrepreneurs! As a guest on the Fabulous Fempreneurship podcast, Jennifer speaks candidly about How to Get to the Next Level, Even When it Feels Out of Reach with host Elaine Slatter. Listen in for Jennifer’s story plus tips you can apply, even during seasons of overwhelm.
In this special webinar, Jennifer walks through the 5-step marketing process guaranteed to help your scientific business develop a winning marketing strategy that drives results! Hosted by Bioenterprise Corporation Canada.
Here I talk about why you need a buyer persona, how to create one, and how to use it to guide your marketing.
Ready to up your content game for your scientific business and think you can hire a generic copywriter to get the job done? Here’s why you’re wrong and how you can find the right talent.
In this video, I weigh the pros and cons of building your life science website from scratch, hiring an internal employee, and outsourcing to an agency.
Marketing burnout is real! Yet no one talks about it. In this video, I share 4 steps to avoiding becoming overwhelmed by marketing in your business.