Why You Need Marketing Writers Who Speak Science [Video]
In today’s post, I’m addressing a topic that comes up time and time again when helping scientific brands with their marketing: why it’s important to find marketing writers with a
The latest crop of marketing strategies and tips to inspire growth
How to Write a Case Study That Drives Leads & Sales [Worksheet]
Content marketing still reigns as one of the most effective marketing tactics for B2B organizations. Stats show that 80% of decision makers prefer to get information from an article than
4 Life Science Marketing Challenges and How to Overcome Them
The life sciences sector is a unique beast spanning numerous areas, from agriculture and biotech to cannabis and healthcare. Competition is fierce and the industry faces notoriously tough regulations, which
8 Surprising Sources of Marketing Content for B2B Industries
Content marketing has been around for several years now, and for good reason. In 2018, educational content was ranked as the second most used marketing channel to nurture B2B audiences
How to Use Storytelling in B2B Marketing
What do engineers, scientists, and technical professionals love most? Facts. Stats. Product specs! While these are essential pieces of information about your product or service, no one wants to hear
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