Is Instagram Necessary for B2B Brands?
You know it. You love it. You’ve probably been using it for a decade for pretty food shots, outfit inspo (no, just me?), and of course keep up with friends
The latest crop of marketing strategies and tips to inspire growth
How I Create 2-3 Pieces of Content Every Day (And How You Can, Too)
You have so many good content ideas. But when it comes to actually *creating* content, you’re stuck staring at a blank page. It happens to the best of us, even
How to Build a B2B Scientific Brand That Stands Out
In this post I talk about one of my favourite topics: branding strategies to help B2B scientific businesses stand out and get noticed. The other day, I started thinking about
7 Tips to Make the Most of Virtual Events in 2021 (and Beyond)
Last April, I wrote a LinkedIn article called 100 Marketing To-Dos to Tackle During the Pandemic. I was holed up at home with my 10-month-old and three-year-old at the time
How to Avoid Marketing Burnout in Your Business
Marketing burnout is real! If you’re a small business owner, you know this all too well. You know the possibilities are limitless. You try to do it all, yet nothing
Why You Need Marketing Writers Who Speak Science [Video]
In today’s post, I’m addressing a topic that comes up time and time again when helping scientific brands with their marketing: why it’s important to find marketing writers with a
How to Create and Use Buyer Personas to Gain a Competitive Edge [+ Free Buyer Persona Template for Scientific Businesses]
In business, we hear it all the time: know your audience. Being able to understand their pain points and how they make purchasing decisions is key to marketing success. Yet,
Small Business Websites: Should I DIY, Hire, or Outsource?
In previous posts, we’ve talked about how to write compelling website copy and incorporate content into your digital marketing strategy. But before any of this can take place, you need
5 Signs Your Business Needs a Rebrand
When most people think of branding, logos and colour schemes come to mind. But a brand is much more than the sum of its visual parts. Branding includes everything from
How to Write a Sales Email Your Prospects Will Actually Respond To
Each day, we’re inundated with emails. Newsletters we’ve subscribed to, questions from clients, the odd Buzzfeed quiz from your co-worker, and of course, sales emails. Ah, the dreaded sales email
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