
Is Instagram Necessary for B2B Brands?
You know it. You love it. You’ve probably been using it for a decade for pretty food shots, outfit inspo (no, just me?), and of course keep up with friends
The latest crop of marketing strategies and tips to inspire growth
You know it. You love it. You’ve probably been using it for a decade for pretty food shots, outfit inspo (no, just me?), and of course keep up with friends
You have so many good content ideas. But when it comes to actually *creating* content, you’re stuck staring at a blank page. It happens to the best of us, even
In this post I talk about one of my favourite topics: branding strategies to help B2B scientific businesses stand out and get noticed. The other day, I started thinking about
Last April, I wrote a LinkedIn article called 100 Marketing To-Dos to Tackle During the Pandemic. I was holed up at home with my 10-month-old and three-year-old at the time
Marketing burnout is real! If you’re a small business owner, you know this all too well. You know the possibilities are limitless. You try to do it all, yet nothing
In today’s post, I’m addressing a topic that comes up time and time again when helping scientific brands with their marketing: why it’s important to find marketing writers with a
In business, we hear it all the time: know your audience. Being able to understand their pain points and how they make purchasing decisions is key to marketing success. Yet,
In previous posts, we’ve talked about how to write compelling website copy and incorporate content into your digital marketing strategy. But before any of this can take place, you need
When most people think of branding, logos and colour schemes come to mind. But a brand is much more than the sum of its visual parts. Branding includes everything from
Each day, we’re inundated with emails. Newsletters we’ve subscribed to, questions from clients, the odd Buzzfeed quiz from your co-worker, and of course, sales emails. Ah, the dreaded sales email