About - FreshLeaf Marketing

About FreshLeaf

Our story

The idea for FreshLeaf bubbled beneath the surface long before its debut in 2019. Jennifer Andrews—a scientist by training, marketer by profession—created the company after noticing that scientific businesses consistently faced the same problem: not being able to effectively translate complex subject matter into compelling marketing messaging.

Based in Guelph, Ontario, FreshLeaf is a small but growing marketing consultancy serving STEM-based businesses of all sizes and stages, from start-ups to small and medium-sized enterprises. We serve both the local community and businesses around the world.

We are passionate about helping scientific businesses stand out from the competition and build a strong brand so they can continue to change the world for the better.

Our mission

To help scientific businesses turn over a new leaf and achieve growth by simplifying the complex

How we're different

STEM-Trained Marketing Talent

Knowing how to speak the language means quicker turnaround times, fewer client reviews, and content that's compelling and accurate.

Your Business First, Always

It might look pretty, but if it doesn't increase your bottom line or add brand value to achieve your goals, we won't recommend it. It's that simple.

Life Science Sector Experience

We're up to speed on industry trends, best practices, and most effective strategies for companies in the health and life science space.

Meet Jennifer

As Founder and Chief Marketing Strategist at FreshLeaf, Jennifer brings over 10 years of experience in marketing and communications in the life sciences, including as Director of Marketing for a natural health research and regulatory firm.

A self-described nerd with an insatiable creative streak, Jennifer is passionate about marketing because it brings together arts and science to achieve results. To date, she has worked with brands in the natural health, food, research, and healthcare sectors. Jennifer’s specialties include marketing strategy, brand identity and messaging, and full stack digital marketing.

Jennifer serves as a business mentor and industry expert with Innovation Guelph, an accelerator for life science, agri-innovation, food, clean tech, and other industries. A strong believer in personal growth and development, she also mentors recent graduates and entrepreneurs throughout Southwestern Ontario.

Jennifer holds a Bachelor of Science (B.Sc.) in biology and a Master of Science (M.Sc.) in human health and nutrition from the University of Guelph, and a Master of Business Administration (MBA) from the Lazaridis School of Business and Economics at Wilfrid Laurier University.

Proud member and collaborator with

Our core values

Big-picture strategy

We believe campaigns should never be siloed activities. Our thorough discovery process ensures all solutions align with your business’s larger mission, target audience, and the market for maximum effectiveness.

Flexibility

No client is the same, so no marketing solution should be, either. Our services are highly adaptable and customizable based on your needs, time constraints, and budget. No project is set in stone, so you can make changes as needed.

Scientific accuracy & integrity

Our health sciences and nutrition background, and attention to technical detail, mean that your messaging packs a strong marketing punch without compromising accuracy and integrity.