As founder and CEO of FreshLeaf Marketing, Jennifer brings 14 years of experience in the life sciences industry, including as marketing director for a natural health research and regulatory firm and senior marketing director for a medical equipment company. Jennifer’s specialties include marketing strategy, brand identity and messaging, and content creation to help clients stand out, get found, and gain more leads.

To date, she has worked with nearly 50 scientific companies and has mentored more than 70 start-ups and small businesses. She is a sought-after speaker who has presented to hundreds of entrepreneurs on the topics of marketing strategy and digital marketing. Jennifer is also co-founder of the Life Science Growth Intensive group program, which delivers coaching and training on marketing and business development for life science companies.

Jennifer is a business mentor, speaker, entrepreneurship specialist and industry expert through numerous organizations including Innovation Guelph, Accelerator Guelph, Centennial College Centre for Entrepreneurship, and more. A strong believer in personal growth and development, Jennifer regularly mentors recent graduates and entrepreneurs across Ontario.

She is also author of the business book, Scientist to CEO: A Marketing Handbook to Help STEM Professionals Grow a Thriving Business. Click here to get your copy.

Jennifer holds a Bachelor of Science (B.Sc.) in biology and a Master of Science (M.Sc.) in human health and nutrition from the University of Guelph, and a Master of Business Administration (MBA) from the Lazaridis School of Business and Economics at Wilfrid Laurier University.