About Us

Our story

FreshLeaf Marketing is a boutique marketing consultancy founded in 2019 by Jennifer Andrews, a scientist turned marketer with an MBA who specializes in helping life science companies grow.

Based in Guelph, Ontario, FreshLeaf is a boutique marketing consultancy serving 7-figure, small and medium-sized STEM-based businesses locally and around the world.

Our mission

To help health and life science businesses turn over a new leaf and achieve growth by simplifying the complex

Jennifer Andrews - FreshLeaf Marketing

Meet Jennifer

As founder and CEO of FreshLeaf Marketing, Jennifer brings 14 years of experience in the life sciences industry, including as marketing director for a natural health research and regulatory firm and senior marketing director for a medical equipment company. Jennifer’s specialties include marketing strategy, brand identity and messaging, and content creation to help clients stand out, get found, and gain more leads.

To date, she has worked with nearly 50 scientific companies and has mentored more than 70 start-ups and small businesses. She is a sought-after speaker who has presented to hundreds of entrepreneurs on the topics of marketing strategy and digital marketing. Jennifer is also co-founder of the Life Science Growth Intensive group program, which delivers coaching and training on marketing and business development for life science companies.

Jennifer is a business mentor, speaker, entrepreneurship specialist and industry expert through numerous organizations including Innovation GuelphAccelerator Guelph, Centennial College Centre for Entrepreneurship, and more. A strong believer in personal growth and development, Jennifer regularly mentors recent graduates and entrepreneurs across Ontario.

She is also author of the business book, Scientist to CEO: A Marketing Handbook to Help STEM Professionals Grow a Thriving Business. Click here to get your copy.

Jennifer holds a Bachelor of Science (B.Sc.) in biology and a Master of Science (M.Sc.) in human health and nutrition from the University of Guelph, and a Master of Business Administration (MBA) from the Lazaridis School of Business and Economics at Wilfrid Laurier University.

How we're different

STEM-Trained Marketing Talent

Knowing how to speak the language means quicker turnaround times, fewer client reviews, and content that's compelling and accurate.

Your Business First, Always

It might look pretty, but if it doesn't increase your bottom line or add brand value to achieve your goals, we won't recommend it. It's that simple.

Life Science Sector Experience

We're up to speed on industry trends, best practices, and the most effective strategies for companies in the health and life science space.

Meet our team


Marketing Assistant

Creator, philanthropist, and social media guru, Raquel is passionate about making an impact through marketing. She has worked for healthcare organizations to improve their online presence and raise awareness about important initiatives. Raquel specializes in creative design, market research, and SEO strategies. Raquel holds a Bachelor of Arts (BA) in communications from Wilfrid Laurier University.

Haley Wilder

Marketing Content Writer

With a background in health and nutrition, and business experience in the fast-growing beauty sector, Haley brings a wealth of expertise in writing and brand-building to help businesses achieve their goals. She has a passion for ongoing learning while providing incomparable services and experiences to clients. Haley holds a Bachelor of Science (B.Sc.) in human kinetics and a Master of Science (M.Sc.) from the University of Guelph.

Our core values

Big-picture strategy

We believe campaigns should never be siloed activities. Our thorough discovery process ensures all solutions align with your business’s larger mission, target audience, and the market for maximum effectiveness.


No client is the same, so no marketing solution should be, either. Our services are highly adaptable and customizable based on your needs, time constraints, and budget. No project is set in stone, so you can make changes as needed.

Scientific accuracy & integrity

Our health sciences and nutrition background, and attention to technical detail, mean that your messaging packs a strong marketing punch without compromising accuracy and integrity.

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