About FreshLeaf

Our story

The idea for FreshLeaf bubbled beneath the surface long before its debut in 2019. Jennifer Andrews—a scientist by training, marketer by profession—created the company after noticing that scientific businesses consistently faced the same problem: not being able to effectively translate complex subject matter into compelling marketing messaging.

Based in Guelph, Ontario, FreshLeaf is a boutique marketing consultancy serving 7-figure, small and medium-sized STEM-based businesses.

We serve both the local community (Guelph, Kitchener-Waterloo, Cambridge, GTA) and businesses around the world.

Our mission

To help health and life science businesses turn over a new leaf and achieve growth by simplifying the complex

Jennifer Andrews - FreshLeaf Marketing

Meet Jennifer

As CEO, Founder, and Chief Marketing Strategist at FreshLeaf, Jennifer brings over 12 years of experience in marketing and communications in the life sciences, including as Director of Marketing for a natural health research and regulatory firm.

A self-described nerd with an insatiable creative streak, Jennifer is passionate about marketing because it brings together arts and science to achieve results. To date, she has worked with brands in the natural health, food, research, and healthcare sectors. Jennifer’s specialties include marketing strategy, brand identity and messaging, and full-stack digital marketing.

Jennifer is a business mentor, speaker, entrepreneurship specialist and industry expert through numerous organizations including Innovation GuelphAccelerator Guelph, Centennial College Centre for Entrepreneurship, the Waterloo Region Small Business Centre, and More. A strong believer in personal growth and development, Jennifer regularly mentors recent graduates and entrepreneurs throughout Southwestern Ontario.

Jennifer holds a Bachelor of Science (B.Sc.) in biology and a Master of Science (M.Sc.) in human health and nutrition from the University of Guelph, and a Master of Business Administration (MBA) from the Lazaridis School of Business and Economics at Wilfrid Laurier University.

How we're different

STEM-Trained Marketing Talent

Knowing how to speak the language means quicker turnaround times, fewer client reviews, and content that's compelling and accurate.

Your Business First, Always

It might look pretty, but if it doesn't increase your bottom line or add brand value to achieve your goals, we won't recommend it. It's that simple.

Life Science Sector Experience

We're up to speed on industry trends, best practices, and the most effective strategies for companies in the health and life science space.

Meet our team


Marketing Assistant

Creator, philanthropist, and social media guru, Raquel is passionate about making an impact through marketing. She has worked for healthcare organizations to improve their online presence and raise awareness about important initiatives. Raquel specializes in creative design, market research, and SEO strategies. Raquel holds a Bachelor of Arts (BA) in communications from Wilfrid Laurier University.

Haley Wilder

Marketing Content Writer

With a background in health and nutrition, and business experience in the fast-growing beauty sector, Haley brings a wealth of expertise in writing and brand-building to help businesses achieve their goals. She has a passion for ongoing learning while providing incomparable services and experiences to clients. Haley holds a Bachelor of Science (B.Sc.) in human kinetics and a Master of Science (M.Sc.) from the University of Guelph.

Our core values

Big-picture strategy

We believe campaigns should never be siloed activities. Our thorough discovery process ensures all solutions align with your business’s larger mission, target audience, and the market for maximum effectiveness.


No client is the same, so no marketing solution should be, either. Our services are highly adaptable and customizable based on your needs, time constraints, and budget. No project is set in stone, so you can make changes as needed.

Scientific accuracy & integrity

Our health sciences and nutrition background, and attention to technical detail, mean that your messaging packs a strong marketing punch without compromising accuracy and integrity.

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