How to Avoid Marketing Burnout in Your Business

Marketing burnout is real! If you’re a small business owner, you know this all too well.

You know the possibilities are limitless. You try to do it all, yet nothing moves the needle.

There’s social media – Facebook, Instagram, LinkedIn, Twitter, YouTube, to name just a few. You know you need it to publicize your content and connect with your audience where they’re hanging out, but figuring out how to design on-brand images, writing the perfect caption, and posting at the right frequency at the optimal date and time is basically a full-time job.

Then we have content. So. Much. Content. You launched a blog two years ago and have trouble keeping up the once per week frequency you committed to. Maybe you had a great idea for a new lead magnet to generate fresh leads, but there’s no time to write it, let alone design, edit, and set up the landing pages and follow-up emails.

Ah yes, emails. Email marketing can be extremely effective, but it requires ongoing management, configuration, and let’s not forget the writing. A good strategy to have? Definitely! The not so good part: managing the upkeep yourself.

This is just the tip of the iceberg, but you get where I’m going with it. All this time spent learning new platforms, techniques, and tools…it’s a recipe for burnout!

But it doesn’t have to be this way.

In this video I walk you through 4 steps to avoiding marketing burnout in your health or life science business.

What are YOU struggling with when it comes to marketing your business? Connect with me on LinkedIn and send me a message to let me know!

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Jennifer Andrews

Founder & Chief Marketing Strategist