In today’s post, I’m addressing a topic that comes up time and time again when helping scientific brands with their marketing: why it’s important to find marketing writers with a science background (which we touched on briefly in this previous post, 4 Life Science Marketing Challenges and How to Overcome Them.)

If you’re ready to develop content for your life science or health business and think you can hire a generic freelance writer to get the job done, BEWARE – this video is for you!

If you need help with your content strategy, connect with me to book a free 30-minute strategy call!