Marketing Strategy & Planning Tips for the Life Sciences [GUIDE]

Albert Einstein famously said, “If you can’t explain it simply, you don’t understand it enough.”

These words of wisdom don’t just apply to studying for a biochemistry exam. Good marketing comes from drilling down to a product’s essence, then connecting that solution with a buyer’s need.

Scientific companies often struggle with creating simple marketing messaging because their offerings are based on complicated ideas. Marketing the complex is no cake walk, but it’s essential to getting your brand noticed in a competitive market.

That’s why we created this free guide, Simplifying Marketing in the Health, Wellness, & Life Sciences. Inside you’ll find tactical tips and strategies that you can start using TODAY to help your company get noticed and gain more leads.

Who is this guide for?

This guide is for anyone responsible for organizational strategy, sales, corporate management, or marketing, including:

  • Small business owners and founders
  • Executive teams
  • Brand managers
  • Marketing managers
  • Business development managers
  • Sales teams

What industries is it useful for?

This guide was designed for business-to-business (B2B) industries, including:

  • Life science, health science
  • Food, food science, nutrition
  • Agriculture, agri-food, agri-technology
  • Natural health products, dietary supplements
  • Cannabis, CBD (cannabidiol)
  • Healthcare and holistic wellness
  • Ingredients, chemicals
  • Biotechnology
  • Medical devices
  • Equipment, technologies, services
  • Laboratories, research organizations, consulting firms


Looking for more marketing help? Let’s talk.

Picture of Jennifer Andrews

Jennifer Andrews

Founder & Chief Marketing Strategist