Simplifying the Complex to Grow Life Science Businesses

Marketing Consulting & Fractional Marketing Leadership for Growth-Focused B2B Companies

Marketing in the Life Sciences is Different

It’s technical, niche, and requires a deep understanding of the industry and your customers to do well. But without a clear strategy, even the most innovative companies struggle to stand out, generate leads, and grow.

Founded in 2019, FreshLeaf Marketing supports life science companies with fractional marketing director services and project-based marketing consulting to help companies achieve their growth goals.

// About

Boost Awareness, Gain Leads & Fill Your Sales Pipeline

As a fractional marketing director and consultant, I help B2B (business-to-business) life science companies:

  • Increase brand awareness, visibility, and thought leadership

  • Generate new, high-quality leads consistently

  • Expand sales pipelines by attracting new business opportunities

  • Support their business development team with professional materials that drive conversions

All without the overhead of a full-time hire or the inefficiencies of an agency.

// Services

Strategy to Execution—No Agency Required

I develop comprehensive B2B marketing strategies, create action plans, and execute the moving parts, handling everything from high-level strategy to the day-to-day implementation.

Clients work directly with me—no subcontracting, no unnecessary vendors. I collaborate with C-level executives and owners/founders, business development and sales teams, and liaise with subject matter experts to ensure all messaging and materials are compelling and accurate.

    • Marketing strategy & plans

    • Market positioning & messaging

    • Competitor analysis & differentiation

    • Business insights

    • Visual identity strategy and creation

    • Rebranding and brand refresh projects

    • Marketing collateral development (print, digital, trade show booths, promotional items)

    • Social media visual assets (images, animations, videos, carousels, profile headers and assets)

    • Website visual assets and graphics

    • Sales/business development collateral (capabilities presentations, sell sheets, flyers, postcards, business cards, and all other assets)

    • Technical graphics and materials

    • Website strategy development & copywriting

    • Thought leadership & content creation

    • Email marketing & automation for awareness & lead generation

    • Social media strategy, creation, design & management

    • LinkedIn page posting and management

    • LinkedIn personal thought leadership posting and management (teams or individuals)

    • CRM setup, workflow creation, lead management & optimization

    • Campaign development & execution

    • Sales enablement materials

    • Trade show & event marketing

    • Thought leadership strategy & planning

    • Conference & trade show planning/logistics

    • Campaign development

    • Trade show booth design

    • Materials creation

// Industries Served

Unmatched Sector Experience & Expertise

Life Science & Biotechnology

Service Providers, Consultants, CROs

Labs, Equipment, Technologies

Health & Wellness Products & Services

Jennifer Andrews, M.Sc., MBA
CEO & Founder, FreshLeaf Marketing

Fractional Marketing Director & Lead Consultant / Business Mentor / Author, Scientist to CEO™ / Co-Host, the Scientist to CEO™ Podcast

// Story

Why Work With Me

Many marketers know branding or digital marketing, but few truly understand the technical language and complexities of the life sciences industry.

With a background in biology and nutritional science, 15 years of life science marketing experience, and a proven track record of driving client success, I bridge the gap between scientific expertise and business strategy to develop and implement strategic marketing programs.

I’ve worked with nearly 50 scientific companies and have mentored >70 start-ups and small businesses. Through FreshLeaf Marketing, I serve small to medium-sized companies including biotech, nutrition, medical equipment, contract research organizations (CROs), laboratories, and health-related businesses. I hold a Bachelor of Science (B.Sc.) in biology and a Master of Science (M.Sc.) in human health and nutrition from the University of Guelph, and an MBA from Wilfrid Laurier University.

Based in Southwestern Ontario, I support clients across the Greater Toronto Area, Canada, the U.S., and globally, with direct access to key biotech hubs like Ontario, Quebec, and the Northeastern U.S.

Fresh Growth. Real Results.

1,100%

Increased Brand Awareness & Visibility

From organic search, direct traffic, social growth, and email

>1,200

Average Qualified Leads Generated Per Year

From email, content, social, website traffic/SEO, and events

24,000

LinkedIn Impressions Annually

With engagements and inquiries far exceeding B2B industry averages

// Testimonials

What Clients Say

"Jennifer is very knowledgeable, responsive, very communicative and possesses a rare combination of great marketing experience and science background."

"Jennifer is very knowledgeable, responsive, very communicative and possesses a rare combination of great marketing experience and science background."

"Highly recommend Jennifer based on her level of experience, work ethic and knowledge she brings."

"Highly recommend Jennifer based on her level of experience, work ethic and knowledge she brings."

"Jennifer is professional and smart. Her creations are beautiful and educational, and she adjusts according to the request from our side and based on the market."

"Jennifer is professional and smart. Her creations are beautiful and educational, and she adjusts according to the request from our side and based on the market."

"Jennifer is a great speaker in conveying information through her presentation skills. I have learned a lot by attending her workshops on building a personal brand in the science and tech field."

"Jennifer is a great speaker in conveying information through her presentation skills. I have learned a lot by attending her workshops on building a personal brand in the science and tech field."

"Jennifer is not afraid to go above and beyond for her clients. If you are looking for a marketing strategist and manager, I definitely recommend you contact Jennifer."

"Jennifer is not afraid to go above and beyond for her clients. If you are looking for a marketing strategist and manager, I definitely recommend you contact Jennifer."

// Portfolio

Request the Case Studies

Explore client success stories, from branding and lead generation to events and trade show support.

For confidentiality reasons, only select projects are shown; my entire portfolio is not publicly available.

// Contact

Let’s Turn Over a New Leaf

Email me or book time in my calendar to discuss your needs and learn how FreshLeaf Marketing can help.